I. EXECUTIVE SUMMARY: THE HENDERSON ADVANTAGE
Radio Soul 100 FM is a Certified Service-Disabled Veteran Owned Small Business. We are bridging the gap between traditional broadcasting and the digital economy for the Henderson business corridor. Our platform is engineered to drive high-velocity commerce for Black-owned enterprises by targeting a mature, high-intent audience.
II. PROGRAMMING & DEMOGRAPHIC LOCK (25-54)
We have moved away from the high-turnover hip-hop skew to capture the 25-54 demographic—the decision-makers with a gender split of 54% Male and 48% Female and an average income of $77K – $120K+.
· The Sound: A curated fusion of Soul, Funk, and Jazz, blending indie talent with legacy legends.
· The Reach: Local Henderson/Las Vegas impact (1.3M) with a global multi-platform syndicate reach of 5 Million+.
III. THE DIGITAL WING™: UPDATED 2026 ADVERTISING RATES
Every buy includes 30/60-second spots delivered at a studio-quality 192 kbps standard. Unlike traditional FM, your brand is seen through our visual simulcast.
TIER RATE CORE FUNCTION & “THE IRON”
ELITE 8:
TIER 1 $1,500 / Month The Digital Storefront. Includes a High-Resolution Ad Graphic + Active QR Data Node. Viewers scan to enter your sales funnel instantly. Includes Full Shadow Tracking Reports (Real-time 1:1 interaction data).
ELITE 8:
TIER 2 $1,000 / Month The Hybrid Strike. High-frequency audio rotation combined with visual brand presence across the CurbsideMall Ecosystem.
FOUNDERS
TIER $500 / Month The Digital Billboard. Focused on mass market awareness. Includes High-Res Logo, Brand Image, and direct contact info on the broadcast stream.
IV. THE UNIVERSAL BUY ADVANTAGE
· Visual Dominance: Your ads are hard-coded into our YouTube and social media visual streams.
· Forensic Proof of Play: We replace “estimated averages” with Precision Tracking. The Elite 8 Tier 1 provides real-time QR scan data so you know exactly who is engaging.
· DJ Performance: Our voices don’t just read scripts; they drive sales through 1:1 brand storytelling, directing the audience to your specific QR code.
V. COMPLIANCE & ACCESSIBILITY
· Regulation: We are a digital station regulated by the DCMA, not the FCC, allowing for total independence in branding and revenue creation.
· Distribution: Accessible via CarPlay, Android Auto, Apple, and all major radio directories.